MEDION, one of Germany’s leading manufacturers of consumer electronics, and the Esports team FOKUS are entering into a joint cooperation for the next few years. MEDION ERAZER becomes premium partner of the popular Esports team FOKUS and supports the Esports players and content creators with premium devices. From now on, the Esports champions will be competing exclusively on the latest MEDION ERAZER gaming PCs and laptops. But the partnership goes beyond a sponsorship of the technology: Joint brand activations, exclusive formats for the community, and exciting events are also planned. The highlight: the joint development of a product from which Esports fans in particular – as the target group of both brands – are to benefit. The development of the joint concept for the partnership was supported by the STARK Esports agency.

MEDION ERAZER x FOKUS – Connected through Innovation

The new partnership promises clear added value for both companies. FOKUS is the perfect complement for MEDION ERAZER in addressing their gaming-savvy target group. With the successful Valorant team, which competes against the best teams in the world in Europe’s top league, and numerous exceptional talents such as FIFA world champion MoAuba and Germany’s number 1 gaming influencer, EliasN97, FOKUS is represented on the world’s biggest Esports stages. FOKUS thus guarantees strong visibility as well as a high presence and, above all, authenticity in social media. MEDION ERAZERby contrast, FOKUS offers exactly what a successful Esports team needs: The necessary expertise and the best top performance in technical equipment to always be able to give 100 percent.

Danny Drewello, Product Marketing Manager ERAZER Gaming at MEDION AG, sees an outstanding fit: “MEDION ERAZER and FOKUS are a perfect match. At MEDION, we deliver high-quality gaming products that give FOKUS’ top-notch gamers a decisive advantage in competition. Together, we are targeting gaming fans and creating a special Esports experience. Therefore, we are looking forward to the exciting partnership with FOKUS.”

Dennis Andreas Nirtl, founder and CEO of FOKUS, is also looking forward to this strategically valuable partnership with confidence: “MEDION and FOKUS have already been closely connected for many years. Our Valorant team already managed to qualify for the German Championship on MEDION ERAZER products at the time. We are pleased that we can now take this close relationship to the next level through this partnership. We were particularly impressed by MEDION ERAZER’s vision, mindset, and exciting potential, and we are sure that together we have a lot to offer the gaming community.”

About MEDION® ERAZER

With the MEDION ERAZER product series, MEDION offers high-performance, high-end hardware with the latest technologies and extensive features, specially designed for demanding gamers. Whether high-performance PC or powerful notebook – MEDION ERAZER products can be optimally tailored to individual needs via various configurations.

About MEDION®

MEDION is a leading manufacturer of consumer electronics products in Germany and a provider of digital services for everyone. The product range includes smart multimedia products, telecommunication services and electronic accessories with an excellent price-performance ratio and an extensive after-sales service. Since 2011, MEDION has been part of the international Lenovo Group, a leading global technology company with customers in over 160 countries and successful worldwide with PCs, notebooks, smartphones, and servers.

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MEDION and the corresponding MEDION logo are protected trademarks of MEDION AG in Germany and/or other countries. Other trademarks or product names are protected for the respective trademark right holders.

About FOKUS

FOKUS was founded in 2018 and in just a few years has become one of the most relevant and successful Esports teams in Europe. Currently FOKUS is fighting for glory in FIFA, Fortnite and Valorant. Here they compete week after week with the biggest Esports teams in the world. FOKUS stands for a unique mix of performance and entertainment. A total of more than 10 million followers are provided with exciting content and exclusive storytelling on various team and player channels. FOKUS is increasingly developing into a gaming and lifestyle hub with Esports DNA.