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CoD 2.0 subscription model

Activision is planning a subscription model for Call of Duty, where players pay for a kind of annual pass. The whole concept is internally referred to as CoD 2.0. The annual pass should then include Call of Duty games of the year, all 6 Battle Passes of a year and possibly access to older titles in the series. The whole thing became known via a survey that was leaked on Twitter.

The subscription based content Call of Duty mentions in their new job listing is most likely related to this survey question from 9 months ago mentioning a “battle pass subscription”.

Incentives may include a “free” Call of Duty title. Option may be a 6 or 12 month subscription.

– ModernWarzone (@ModernWarzone) March 28, 2022

In this survey, Activision tried to find out how much gamers would be willing to pay for a 12-month Battle Pass. However, it seems like they didn’t try to hide the concept of CoD 2.0 for long anyway, as they published a job posting shortly after.

A new Call of Duty job listing has revealed that the future of CoD is being internally described as “CoD 2.0”.

The next era of CoD will include “subscription-based” content, which we’ve previously reported they featured on a survey.

– ModernWarzone (@ModernWarzone) March 28, 2022

The year 2022 is an outstanding opportunity for Call of Duty, with an extraordinary series of innovations in curated game experiences, cross-platform play, subscription-based content, mobile game development, and the shift to an always-on community and player engagement. We call this “CoD 2.0.”

So it seems relatively certain that we’ll soon be getting Call of Duty only as a subscription service, but is that really a bad thing?

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Is a Call of Duty subscription worth it?

Of course, many people think of lootboxes and other rip-offs when they hear this, but in our opinion, such a subscription model wouldn’t be so bad. Of course, we don’t have a clue how much this 12-month Battle Pass will cost in the end, but let’s take a look at what Call of Duty would currently cost if you really play a lot and want to have everything. For next year, that would mean we’d get Modern Warfare II, all the Battle Passes for it, at least one remaster, and the first Battle Passes for Warzone 2:

• An annual Call of Duty : 60 to 100 € (depending on platform and edition).
• All 6 Battle Passes of a year : 60 €
• At least one remaster: about 20 €

So we come to at least 140 € per year – if CoD: Mobile and Warzone Mobile are also included, even more. We’ll just assume that most gamers won’t be willing to pay more than 70-80 € for this subscription service. If Activision agrees to offer the 12-month Battle Pass at this price, fans would save a lot of money – provided they don’t buy a bunch of cosmetics.

What do you think of CoD 2.0 and the announced subscription model? Would you buy an annual pass to get access to all the CoD content for the year, or would you rather buy games and Battle Passes separately?