On July 27, Dr. Lan Lin, Chairman of Hisense Group Holdings Co., Ltd. and Franjo Bobinac, Vice President of Hisense International Co., Ltd. were invited to visit and meet with FIFA President Gianni Infantino and senior executives at FIFA headquarters in Zurich. It was the first official meeting between Hisense and FIFA, where both organizations had a detailed exchange of views on long-term cooperation and took a tour of FIFA headquarters.

Technology for a better life, for a perfect tournament experience

Before the kick-off of FIFA World Cup Russia 2018, the world’s first dual color 100-inch 4K Hisense Laser TV L7 was unveiled at FIFA headquarters. Today, Hisense has successfully received FIFA’s recognition and once again installed 3 new laser TVs at FIFA headquarters. Ahead of the FIFA World Cup Qatar 2022, Hisense has created an even better viewing experience for the tournament with the world’s first Tri-Chroma Laser TV L9G for FIFA Headquarters thanks to its cutting-edge technology. During the meetings, executives from both sides enjoyed an exciting tournament with the Hisense Laser TV L9G.

FIFA President Gianni Infantino said at the Hisense open house, “Hisense’s compelling products and cutting-edge technology will provide soccer fans with a fantastic viewing experience. Through technological innovation, we will join forces to provide fans with an unforgettable FIFA World Cup.”

Hisense Laser TV has not only been awarded by FIFA, but also by many consumers worldwide. As a premium product of Hisense, Hisense Laser TV has been present at international events such as Harvard China Forum and United Nations Chinese Day, and has made it to the royal family of the United Arab Emirates, where it became one of the best choices of consumers. From January to June this year, Hisense Laser TV sales in Australia, France, Canada and other overseas markets have exceeded last year’s annual sales.

Building a sustainable future through close cooperation

Hisense has focused on social responsibility and strives to further contribute to sustainable global development. Following FIFA’s philosophy, Hisense also cooperates with the FIFA Foundation and is committed to charity and sustainable development.

In September 2022, Hisense will participate in the FIFA Football for Schools event, providing a fun and educational workshop for South African children to give them more emotional support while raising global environmental awareness.

Hisense has always been committed to sports marketing and has worked extensively with FIFA. Thanks to its position as a sponsor, Hisense’s brand strength and awareness have been significantly enhanced, and its global business has been successfully expanded. In 2022, Hisense is ranked 7th in the KANTAR BrandZ Chinese Global Top 50 Brand Builders and 1st in the home appliance category. Driven by a globally integrated research and development capability, Hisense continuously launched technological products and contributed to Hisense’s sales reaching RMB 73.1 billion from January to May 2022.

At the FIFA World Cup Qatar 2022, Hisense will work closely with FIFA to provide a better tournament experience for consumers worldwide.