Here’s how Respawn justifies the high prices for in-game items

More than 70 million players worldwide play the online shooter . With new updates, developer wants to keep interest in the game high. Now, in a Reddit AMA, the developer studio Respawn has commented on the costs for the cosmetic in-game items. After all, a legendary skin can cost as much as 1,800 Apex coins, which is the equivalent of 18 euros. The question is whether such prices are not too high for cosmetic items.

Legendary skins in Apex Legends can cost up to 18 euros.

Director of Communications Ryan K. Rigney counters Apex Legends players with some reasons for in-game item pricing. At Respawn, the gameplay comes first, but you also have to ensure a healthy business. The second reason is that it costs money to develop new game content. In addition, the skin creation team is relatively small, so many man-hours are put into a new skin, Rigney said. While they are aware that players expect a lot from Apex Universe, they can only develop something new if they run a healthy business. So new game modes, maps and features always cost money and time. If you can’t afford the expensive in-game items, or don’t want to, you can use the Prize Track system to earn rewards just for playing Apex Legends.

“In order for us to continue developing the game, we need to run a healthy business. We hope players understand that we’re working hard to balance that, but when you look at the big picture, it’s a big challenge.” – Ryan K. Rigney, Director of Communications at Respawn.

Some players complained and feel that Respawn didn’t really answer why premium skins can cost as little as 18 euros. Publisher EA also wants to continue to invest in the online shooter and offers free content updates such as the game mode Duos. The shooter, which requires a permanent Internet connection, is financed via in-game purchases. The so-called Apex coins can be used to purchase in-game items within Apex Legends. A maximum of 11,500 Apex coins can be bought at once for about 100 Euros.

Also worth reading: Apex Legends – Season 9: The biggest yet starts with difficulties

Collection on the costs in Apex Legends:

  • A Legendary Skin in Apex Legens can cost 1,800 Apex Coins, which is equivalent to 18 Euros.
  • In a Reddit AMA, players of the online shooter wanted to know why the cosmetic items are sold so expensively.
  • According to Ryan K. Rigney of developer Respawn, every new game mode, map, etc. costs… Money. In addition, a small team would put a lot of work time into creating the skins.


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