With the new sponsorship, the JBL brand is following up on successful marketing activities such as the JBL Quantum Cup or the SX Studios partnership and is positioning itself sustainably in the local gaming community in addition to international partnerships. The new cooperation focuses on the JBL Quantum Series, which is particularly known for its impressive audio quality and precision in spatial presentation. The series’ portfolio ranges from affordable wired gaming headsets for casual gamers to fully-featured pro headsets for professional and uncompromising gamers. Sponsorship includes an exclusive headset partnership, logo integration on the Cowana Gaming Jersey, social media banners, match graphics, Twitch and social media accounts, as well as joint events, PR campaigns and social media activations.

Cowana Group started as an agency and in over ten years has established itself as an internationally successful e-sports organization. In the meantime, the company is setting new standards in e-sports and lifestyle marketing with its three e-sports teams. In addition to the existing teams for Counter Strike Global Offensive, Valorant and World of Warcraft, a Rocket League team is already being planned. All Cowana e-sports teams have already scored successes and have set themselves further ambitious goals.

“The cooperation with Cowana is another important step for HARMAN Germany and the JBL Quantum Series. E-sports plays a central role for us in positioning JBL and addressing our target group. The Cowana e-sports team is the ideal partner for us and offers a perfect environment, strong channels and diverse opportunities. With our Quantum headsets, we want to help the players to many victories,” says Roland Melz, Head of Marketing DACH at HARMAN Germany.

“With its high-quality gaming headsets and products, JBL is the ideal sponsor for our team. The JBL Quantum series headphones provide crystal clear communication that is in no way affected by background noise. This strong sound quality and comfortable long-wearing ear cushions will support our players while they are gaming and can provide a real competitive advantage in the end. We are looking forward to this new cooperation,” says Michael Wamser, Chief Executive Officer at Cowana Gaming.