Ghostcrawler: Early Announcement Explained

The developers at keep getting asked why they announced the new online role-playing game for the universe so early and in such an unusual way. Greg “Ghostcrawler” Street took on this question, with 25+ tweets.

Greg “Ghostcrawler” Street, former WoW developer and current executive producer at Riot Games, is known to love talking to gamers online. So much so that we already have an extensive Special on the MMO for the League of Legends universe although there has been neither a big announcement with concrete information nor a trailer, artwork or concept drawings. But why did those responsible at Riot actually decide to release the LoL MMO at such an early stage and at such a low price? to announce the LoL MMO at such an early stage and in such an unusual way?

03:06
Riot Games: League of Legends and Valorant land in Game Pass

You ask, Ghostcrawler answers – and how!

Apparently, this very question is supposed to hit Riot developers over and over again. Reason enough for Ghostcrawler to in more than 25 tweets to a response. We summarize the most important points for you:

  • The idea for the early announcement came from Riot’s CEO Nicolo Laurent.
  • The idea behind the idea: the early announcement was to facilitate the recruitment of experienced MMO developers. For a similar reason, for example, was also Star Wars Eclipse announced early by Quantic Dream.. Experienced developers are simply the most important “resource” in the games industry. That’s why Sony spent so much on Bungie..
  • In addition, the fear of leaks is great. Then it’s better to announce the game early and thus arouse the anticipation of the fans.
  • They deliberately decided on such a restrained announcement in order to continue to fly under the radar of the mainstream and the press and co. If there’s no concrete info, trailer, artwork or screenshots, the websites hardly have anything to report on.
  • This way, they want to make sure that the team can work on the project in peace despite the announcement.
  • That calm would give way to tremendous pressure once you get out there with story, concrete information, and assets. From then on, it would also be much harder to make changes to the areas that have already been announced.
  • There will be a big announcement where the big questions will be answered. But only then, when development has progressed far enough to also be able to announce things from a strong sense of self-confidence.
  • The tricky thing about MMO development is that individual systems can quickly have a negative impact on other areas. If the combat system isn’t fun, dungeons, raids and the like won’t be fun either.
  • Despite the current reluctance, however, the plan is still to introduce the game early enough to be able to react to player feedback. So there won’t be any “Here’s the announcement, the game will be ready soon, it’s a little too late to change things now”-E3-type deal.
  • Then also not only Ghostcrawler wants to communicate with the players. All artists, programmers, producers, writers, voice actors or QA staff will also join the discussions if they feel like it.

 


 

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