The e-sports hype doesn’t stop at industry, as medical technology company W&H proves. The Bürmoos-based company has recently started working with the e-sports organization Morekats – together they want to promote the professional gaming scene in Austria and make it more visible.
Morekats is a young and determined e-sports organization made in Austria. Originally players in tactical shooter games themselves, Miloš Pavlović and Clemens Hausmann founded their own organization in summer 2019. In the meantime, the team has grown to 10 people: team managers, coaches, social media managers and editors. Depending on the – Season , up to 35 players are under contract with Morekats.
Courage meets passion
So how did the collaboration between W&H and Morekats come about? The two companies met at the Salzburg gaming and e-sports festival LEVEL UP and immediately found a connection. The connecting element: team sports and team organization. Anita Thallinger, Director Marketing at W&H, explains the motives for the sponsorship: “W&H stands for innovation – that also means being a pioneer and supporter. Becoming active in the field of e-sports as a brand from outside the industry requires not only a passion for this relatively young topic, but also a certain amount of courage. For us, it’s an exciting way to reach Generation Z and charge our brand with emotion.” In a first step of the cooperation, W&H and Morekats will present themselves together at livestreams, events and tournaments. Further plans are already being made.
Why W&H is a good fit for e-sports
Achieving more as a team – what applies in e-sports is also lived practice at W&H. In the future, Morekats will support W&H in the training of young talents. The focus will be on online skills and dealing with new media. However, gaming sessions will also be offered, because high reaction speed, good hand-eye coordination, multitasking and communicative-social skills in team play are just as much in demand in the dental industry as in e-sports. “Learning from the best – we also follow this principle in our W&H Campus training center. We therefore have more in common with Morekats than you might think. With the e-sports platform, we are also opening up new recruiting channels,” explains training coordinator Christof Baier.
From Salzburg to the top of the world
More than five million Austrians play video games, and the market continues to grow rapidly. Around 50,000 Austrians are registered as e-sports players, but there is still a lot of room for improvement. While talented players in Scandinavian countries, for example, are supported in their own e-sports academies, pioneering work still needs to be done in Austria. Together with Morekats, W&H wants to expand Rocket League tournaments in the D-A-CH region. Excitement and a high entertainment factor are guaranteed with the online team sport. “We are really happy to work with Hidden Champ on joint projects and to offer them the reach in our scene. They are also entering a young market and thus taking on a pioneering role”, Morekats Miloš Pavlović and Clemens Hausmann are pleased about the cooperation with W&H. In the long term, the two are aiming even higher: “One day, we want to be able to send one of our teams to a major event where the best in the world meet and play for millions.”
Salzburg’s gaming community meets again
The next opportunity to celebrate success on Austrian soil will be on July 1 and 2 at the Messezentrum Salzburg. LEVEL UP will bring the gamer community together in the real world at its second edition to play together, network and compete in e-sports tournaments. A competition organized by Morekats is also on the agenda: the “Morekats Mayhem – No. 3 – Rocket League Tournament” will be played for a total of 1,500 euros in prize money. W&H will once again be present at LEVEL UP with its own exhibition space to talk to gamers and e-sports fans on both days of the event.
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