“Play4Water – the Viva con Agua Cup” brings together music stars, influencers and gamers like Eko Fresh, Gentleman, Coach Esume and Das Bo for the first time.

play4water show in livestream at ran.de

The show is all about EA SPORTS FIFA 22 and other challenges that the participants have to master. The winners will receive prize money, which will be donated to Viva con Agua. The event is also supported by the InsurTech company Wefox and Sony Interactive Entertainment.

Viewers:inside can also donate to the all-profit organization. ProSieben MAXX and ran will broadcast the event live on TV and via stream at 1:00 pm. The event will also be broadcast on esports.com and the Viva con Agua & esports.com Twitch channels. Through the use of a social media network, viewers will also be interactively involved in the event.

Gaming expertise and entertainment power for a good cause

The multi-channel live format combines the success factors of an esports & gaming event stream with the entertainment value of a major live TV gaming show. Seven.One Sports, operator of esports.com, and Creative House, the creative agency of Seven.One AdFactory, are responsible for the conception and implementation of the event.

The play4water show is the next stage of a longer cooperation between FIFA publisher EA SPORTS and the non-profit organization Viva con Agua, in the context of which FIFA enthusiasts could already look forward to the release of an exclusive FIFA Ultimate Team jersey in EA SPORTS FIFA 22 on World Water Day on March 22, 2022.

FIFA con Agua is an “affair of the heart

At the moment you can also play the Viva con Agua pitch of the artist Ledania in Volta and FUT mode. For those who also want to play EA SPORTS FIFA 22, this month there is the possibility to download the game for free via a PlayStation Plus subscription.

“FIFA con Agua is a matter of the heart for me,” says Micha Fritz, co-founder of Viva con Agua. “Because back in 2013, Nobert Latim, founder of Viva con Agua Uganda, had the idea to use gaming to raise funds for clean drinking water – and now Play4water is on TV. That’s fantastic! And it’s really special that we can use the universally understandable language of gaming to significantly improve the lives of many thousands of people through access to clean drinking water. We’re super excited to be on the show together and full of gratitude!”

Celebrity cast and surprises

A number of well-known faces from various industries have been recruited for the play4water tournament in the form of Eko Fresh, Gentleman, Das Bo, Coach Esume, Sarah Bora, Cossurap, Fabienne and Akkcess, who will compete in the interactive game show in the studio and from home.

In addition to matches in EA SPORTS FIFA 22, the tournament will be livened up by mini-games and live challenges away from the game consoles. Via the cross-media extension on Twitch, viewers will also be able to intervene live and interactively in the TV action for the first time via a netman. This decision was particularly important to those involved, as community involvement is the key to success, especially in the gaming sector.

Virtual sweating for clean water

With the tournament, the organizers are pursuing an important goal: attention and donations. The self-proclaimed all-profit organization Viva con Agua has been working since 2006 to ensure that all people have access to clean drinking water, hygiene facilities and basic sanitation.

Together EA SPORTS, Seven.One Sports and the FIFA community collect donations for the project work of Viva con Agua and draw attention to the human right “clean drinking water”. Almost 800 million people worldwide have no access to a basic supply of clean drinking water. That is more people than live in the whole of Europe.

Motivated by this, the name Play4Water was created as a direct call to action for the mission. In this way, the harsh topic of the lack of drinking water is to be brought to a new target group through a modern, playful staging and motivate people to donate with a euphoric mood instead of depressing remorse.

You want the most important e-Sports news, videos and data directly on your smartphone? Then get the new ran app with push messages for the most important news of your favorite sport. Available in the app store for Apple and Android.