Will Call of Duty be released at longer intervals rather than annually in the future? According to well-known journalist Jason Schreier at Bloomberg, high-ranking employees at Activision are thinking about such a change in release policy.
This information is not official, but Jason Schreier is considered well-informed and trustworthy. The journalist refers, as often in his reports, to anonymous insiders who are familiar with the internals.
According to the report, new discussions are said to have arisen in high positions at Activision after the industry-changing deal with Microsoft became public. The Xbox manufacturer wants to buy Activision Blizzard for a barely tangible $69 billion.
Read why this is good news for us gamers in editor Peter Bathge’s column:
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Things could not be going better for us
Is this really happening?
Such a far-reaching change in the company’s policy is not yet certain. But Activision hopes that a slower release rhythm will help the brand to be more successful again in the long run. Call of Duty: Vanguard had fallen short of expectations. Schreier cites a 36 percent drop in sales in the U.K. compared to 2020’s Call of Duty: Cold War.
If that happens, however, Schreier says it will take time:
The change may not happen until next year or later, as this year’s Call of Duty is expected to turn the franchise’s fortunes back in the right direction.
Jason Schreier, Bloomberg
So the next Call of Duty, rumored to be the successor to CoD: Modern Warfare, would not be affected by the possible change:
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Leaks and rumors about Modern Warfare 2
What this could mean
Activision employs three development studios Infinity Ward, Sledgehammer and Treyarch to take turns launching a new CoD. The annual Call of Dutys are always met with criticism among fans.
Among other things, many players criticized the fact that the strong CoD: Modern Warfare did not get a live service after just one year. Eventually, the subsequent Call of Duty: Cold War had to be put in the spotlight, even if it technically lagged behind its predecessor.
There would also be more time to push innovation. Especially with CoD: Vanguard, you could clearly see that it borrowed heavily from the technical framework of Modern Warfare.
Jason Schreier also notes that moving away from the annual cycle could also reduce pressure on developers, who are under a lot of strain due to tight schedules.
How are you feeling about Call of Duty? Would you like to see an end to annual releases or are you quite happy with the current situation?
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